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Primary Iconic Bull U logo in green with white inline & gold outline. The University of South Florida unveiled new athletics logos in 2003 for an aggressive, fresh identity program and is the culmination of an 18-month process. The chosen logos and word marks were designed by the Silverman Group, a full-service strategic brand development agency in New Haven, CT.
Silverman Group
Unveiled on Tuesday, July 15, 2003
First worn Wednesday, August 6, 2003
Primary Logo (1996-2003)
Primary Logo (2011-Pres)
Primary Dark Logo (1996-2003)
Primary Dark Logo (2003-2011)
Primary Dark Logo (2003-2011)
Primary Dark Logo (2011-Pres)
Primary Dark Logo (2011-2022)
Secondary Logo (1996-2003)
Secondary Logo (2003-2011)
Secondary Logo (2011-2022)
Secondary Logo (2011-Pres)
Secondary Logo (2011-2022)
Secondary Logo (2011-Pres)
Secondary Logo (2011-2022)
Alternate Logo (2003-2011)
Alternate Logo (2011-2022)
Alt on Dark Logo (2003-2011)
Alt on Dark Logo (2003-2011)
Alt on Dark Logo (2011-2022)
Alt on Dark Logo (2011-2022)
Helmet (2003-2004)
Helmet (2008-2010)
Helmet (2011-2013)
Wordmark Logo (1996-2003)
Wordmark Logo (2003-2011)
Wordmark Logo (2003-2011)
Wordmark Logo (2003-2011)
Wordmark Logo (2003-2011)