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Towson Tigers Logo

Primary Dark Logo (2002-2011)

What is this Towson Tigers Logo?

Slanted, stylized TOWSON above side-view tiger head in black & gold with a thin gray outline on a black background. In 2001 Associate Athletics Director for External Affairs Andy Bilello initiated the departments search for a contemporary design that would complement the Universitys new swoosh mark. Working with a local agency, MGH Advertising, Billelo was given several different graphic depictions of the Tiger with a side profile. By chance he bumped into members of the Tiger mens basketball team. One of the players mentioned he really liked the front of one logo with the face of the Tiger but he thought the back of the Tigers head from a different design had the stripes trailing off to a point was better. He asked if we could combine the two looks into one logo. Made sense to Billeolo. Billelo also suggested the inclusion of an eye as the designers integrated the two earlier drafts. The font was then added. On Aug. 19, 2002 the University rolled out the finished product system wide.

Unveiled on Monday, August 19, 2002

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