Slanted A with 3 horizontal bars above lowercase AMERICA EAST CONFERENCE text in dark blue & light blue on black background. The America East Conference launched its new logo, look and brand identity in August 2013. The new brand is built upon the three pillars of the complete student-athlete: academic achievement, athletic excellence, and leadership on and off the field. The block A surrounds three white stripes that represent the pillars. The logo also has a forward-leaning trajectory representing the progressive and forward-thinking approach of the conference. This new direction is also represented in the color scheme of dark blue, light blue and white, wavering from the traditional red, white and blue.
Unveiled on Tuesday, August 20, 2013
Who designed this America East Conference Logo?
SME Branding
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