Stetson Hatters Logo

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Primary Dark Logo (2018-Pres)

What is this Stetson Hatters Logo?

During Stetson\'s annual Late Night Breakfast, student-athletes took the stage for a fashion show, wearing new uniforms that sported freshly restyled athletic marks designed to capture both historic Hatter spirit and progressive movement into the future. The highlight of the logo redesign is a warm embrace of the Stetson `S` in place of `SU`. Also gone is the hat sitting tilted atop the SU. Instead, a new centered, tilted hat is introduced and neatly incorporated into the Stetson `S` to infuse energy and excitement. The hat comes with a lively accent band. Notably, the lone S is a return to Stetson`s past, when it was the standard-bearer for Hatter Athletics for nearly a century. In the late 1990s, a transition away from the `S` brought `SU`. Lately, however, people saw the \'SU\' and they saw the hat, and they immediately thought West. So, they were thinking Stetson was in Texas. To further strengthen ties to tradition, the existing Stetson Athletics\' Hatter Green (a dark shade of green) and the university\'s Stetson Green (a lighter, brighter shade of green) are the lone predominate colors, accompanied only by white, black and gray. The signature use of two different greens is very uncommon in intercollegiate athletics. The decision on the new hat was characteristic of the details surrounding the entire design process. Among the fundamental questions was, is the Hatter a person or is it a thing? And what is a Hatter? Gender was an issue, too, meaning the Hatter couldn\'t be male or female. Research for a new Athletics brand commenced in 2016, with preliminary proposals from six agencies being pared to one. The selected agency, Joe Bosack & Co., based in Pottsville, Pennsylvania, was given the mandate to develop a brand mark that was true to who we are but also distinctive.

Unveiled on Wednesday, May 2, 2018

Who designed this Stetson Hatters Logo?
Joe Bosack & Co.

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Stetson Hatters

$Stetson Hatters Logo Primary Dark Logo (2018-Pres) - During Stetson\'s annual Late Night Breakfast, student-athletes took the stage for a fashion show, wearing new uniforms that sported freshly restyled athletic marks designed to capture both historic Hatter spirit and progressive movement into the future. The highlight of the logo redesign is a warm embrace of the Stetson `S` in place of `SU`. Also gone is the hat sitting tilted atop the SU. Instead, a new centered, tilted hat is introduced and neatly incorporated into the Stetson `S` to infuse energy and excitement. The hat comes with a lively accent band. Notably, the lone S is a return to Stetson`s past, when it was the standard-bearer for Hatter Athletics for nearly a century. In the late 1990s, a transition away from the `S` brought `SU`. Lately, however, people saw the \'SU\' and they saw the hat, and they immediately thought West. So, they were thinking Stetson was in Texas. To further strengthen ties to tradition, the existing Stetson Athletics\' Hatter Green (a dark shade of green) and the university\'s Stetson Green (a lighter, brighter shade of green) are the lone predominate colors, accompanied only by white, black and gray. The signature use of two different greens is very uncommon in intercollegiate athletics. The decision on the new hat was characteristic of the details surrounding the entire design process. Among the fundamental questions was, is the Hatter a person or is it a thing? And what is a Hatter? Gender was an issue, too, meaning the Hatter couldn\'t be male or female. Research for a new Athletics brand commenced in 2016, with preliminary proposals from six agencies being pared to one. The selected agency, Joe Bosack & Co., based in Pottsville, Pennsylvania, was given the mandate to develop a brand mark that was true to who we are but also distinctive. SportsLogos.Net$

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