Full primary logo featuring a fierce Griffin with the interlocked W&M and the word Tribe. It draws from the pillars of Athletics; representing William & Mary with the W&M, the Griffin, and the Tribe. Formal name is the Full Primary mark. William & Mary Athletics unveiled a new, bold look in July 2022 to re-energize the brand and logo and align them more closely with the university`s brand. The revitalized logo harkens to the use of the W&M in the traditional university colors.
Unveiled on Wednesday, July 25, 2018
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