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Left-facing growling bearcat head beside BU lettermark in dark green, green, black, grey, and red.
Unveiled on Friday, August 27, 1999
Who designed this Binghamton Bearcats Logo?
SME Branding
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The logo was unveiled on August 27, 1999, while the university was in the midst of its transition to NCAA Division I status. The change from the previous Colonials nickname was made after more than seven years of campus-wide study. The logo was created by SME Design of New York City and the accompanying text described it as a mythical animal that combines the power and ferocity of a bear with the cunning and quickness of a cat.
Primary Logo (1999-2014)
Primary Logo (2014-Pres)
Secondary Logo (1999-2014)
Secondary Logo (1999-2014)
Secondary Logo (1999-2014)
Secondary Logo (2014-Pres)
Secondary Logo (2014-Pres)
Secondary Logo (2014-Pres)
Wordmark Logo (1999-2014)
Wordmark Logo (1999-2014)
Wordmark Logo (2014-Pres)
Wordmark Logo (2014-Pres)
Wordmark Logo (2014-Pres)
Anniversary Logo (2011)