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The University of South Florida unveiled new athletics logos that will serve as the centerpiece for an aggressive, fresh identity program and is the culmination of an 18-month process. The chosen logos and word marks were designed by the Silverman Group, a full-service strategic brand development agency in New Haven, Conn. Alongside the Iconic Bull, a new bull head was created as a secondary logo. This version features the sideview bull underneath the USF mark on a shield.
Unveiled on Tuesday, July 15, 2003
First worn Wednesday, August 6, 2003
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Primary Logo (1996-2003)
Primary Logo (2003-2011)
Primary Logo (2011-Pres)
Primary Dark Logo (1996-2003)
Primary Dark Logo (2003-2011)
Primary Dark Logo (2003-2011)
Primary Dark Logo (2011-Pres)
Primary Dark Logo (2011-2022)
Secondary Logo (1996-2003)
Secondary Logo (2011-2022)
Secondary Logo (2011-Pres)
Secondary Logo (2011-2022)
Secondary Logo (2011-Pres)
Secondary Logo (2011-2022)
Alternate Logo (2003-2011)
Alternate Logo (2011-2022)
Alt on Dark Logo (2003-2011)
Alt on Dark Logo (2003-2011)
Alt on Dark Logo (2011-2022)
Alt on Dark Logo (2011-2022)
Helmet (2003-2004)
Helmet (2008-2010)
Helmet (2011-2013)
Wordmark Logo (1996-2003)
Wordmark Logo (2003-2011)
Wordmark Logo (2003-2011)
Wordmark Logo (2003-2011)
Wordmark Logo (2003-2011)
1974 - 1987
1996 - 2003
2003 - 2011
2011 - Pres