The University of South Florida unveiled new athletics logos that will serve as the centerpiece for an aggressive, fresh identity program and is the culmination of an 18-month process. The chosen logos and word marks were designed by the Silverman Group, a full-service strategic brand development agency in New Haven, Conn. Alongside the Iconic Bull, a new bull head was created as a secondary logo. This version features the sideview bull underneath the USF mark on a shield.
Unveiled on Tuesday, July 15, 2003
First worn Wednesday, August 6, 2003
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