Following 15 months of work involving an internal committee and local and national branding experts, Washington announced a new, consolidated identity program in April 2001. Washington selected Nike Team Sports, a division of Nike, to oversee the identity project. The new secondary logo features a more modernistic Husky. The distinctive looking mark depicts an alerted Husky with strong, bold features, that represents character, fight, tenacity and courage. The logo can stand alone or with the words Washington, Huskies, or Dawgs beneath it. On a gold background, the husky logo appears in purple.
Unveiled on Wednesday, April 18, 2001
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